Meet the Women Behind Tide & Trends 🌊✨

Tide & Trends is a coastal-inspired boutique brought to life by a dynamic mother-daughter duo. What started as Katie’s vision for empowering style through ArmHer Safety has now evolved into a shared passion project with her mom, Toni.

Katie brings her eye for current trends, fresh styling ideas, and entrepreneurial drive, while her mom infuses the brand with timeless coastal charm, a love for people, and a knack for finding those “just right” pieces that make a space—or an outfit—feel like home.

Together, they blend modern flair with seaside serenity, curating collections that reflect both their personalities and their shared love for the shore. Every item in Tide & Trends is thoughtfully selected to inspire confidence, comfort, and connection.

From their hearts to your home and wardrobe—welcome to Tide & Trends. 💙🌴